About Us

 

In 2024, I wasn’t just thinking about starting a business. I was trying to find myself again.

After 7–8 years in corporate and 3 years in my family business, I had experience — but not fulfilment. I had stability — but not self-expression. Deep down, fashion had always lived in me. I grew up in a textile family. As a little girl, I would sit in my father’s shop, touching fabrics, observing customers, learning what clothes meant to people. To them, clothes were never “just clothes.” They were confidence.

When I finally gathered the courage to start my own brand, life paused me. Pregnancy came. And then, just days before I delivered my baby, I lost my father.

In that moment, I lost my guide — but I remembered his lessons.
He always taught me to be a fighter. To dream bigger. To stand tall.

This brand was born from that promise.

It is a tribute to him.
It is a tribute to the woman I was becoming.
And it is for every ambitious working woman in metro India who walks into a room and wants to be seen — not just noticed.

Our trendy office co-ord sets are not just outfits. They are armor for boardrooms. They are elegance without apology. They are structure without stiffness. They are power without losing femininity.

We create elevated shirt-trouser sets, blazer co-ords, and vest ensembles for women who earn well, think big and refuse to shrink themselves.

Because when a woman feels put together, she feels powerful.
When she feels powerful, she leads differently.
And when she leads differently, she changes rooms — and sometimes even legacies.

This brand stands for confidence, resilience, and modern femininity.
It transforms how a woman feels when she steps into work — from “I hope I belong here” to “I own this space.”

With Lots of Love, 

Isha Sheth

Founder of Iconic Divaa!